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Marketing Information
More Articles from Marketing Information: About.com Marketing
For most businesses they are tempted to buy into social coupon sites like Groupon and Living Social. I've seen so many small businesses walk away after they have bought into the "social coupon craze" realizing they may have not only lost money, but diluted their brand. ...Many businesses are trying to figure out how to use social media to grow their business and increase their revenue. The industries of restaurants and entertainment is no different. I'm always surprised at how many of these businesses are not using social media marketing, but for most, it boils down to the lack of knowledge on how to use this new medium to create commerce in their businesses. Commerce won't come overnight; that I can guarantee you, but by getting involved and adopting social media as a way to engage and interact with your customers and patrons you will find that commerce will come sooner than later. ...Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why. ...Are you frustrated with the results that you are seeing from social media marketing? Did you ever stop to consider that maybe you are doing it wrong? Over the last few years I've seen companies sign up for a Facebook account, a Twitter account, put their profile on LinkedIn and sign up for Google+ and they can't figure out why the sales are not pouring in. ...Are you ready for Google to bring Your World to your search results? I hope so, because that's what they announced today. Your World marks the third major move toward social search. Google's goal is to transform the search engine into a tool that not only understand content, understands people and relationships. ...There are many things that go into a marketing campaign and it's important to make sure you have done your due diligence to ensure the campaign's success. That due diligence includes identifying your target, conducting market research, and determining the best way to reach your target. In today's world planning a productive and successful promotional campaign is crucial, especially with the cut in marketing dollars that many of us are experiencing. ...I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it. Small businesses often make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. I daily watch small businesses try to market like big companies, when in fact they've missed the core components that will get a person to buy their products or services. My first piece of advice is stop trying to compete with the "big dogs" - find your own niche and your own market and become one of the big dogs. ...I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll want to be aware of. I've been in marketing for the past decade and boy, have we seen some changes. We've gone from having our toe dipped into the interactive world while holding onto our traditional means of marketing with a death grip. I'm happy to say that is starting to change at a rapid pace. ...Google+ - What's the Big Deal? Use it. Are these some of the comments you've heard? You are not alone. ...It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion. ... | | | | RELATED ARTICLES How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. 7 Creative Ways to do Marketing There are plenty of ways to let customers know about your products. Why not use things that are already in place for communication with clients The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, youve got to think and act like a high-sales marketer. Heres how: Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. Finding The Cheap Clicks As anyone who uses Pay Per Click PPC advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and its down to the overwhelming success of programs like Googles AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding. Success on the Web: Detailed Case Study with ROI Figures Top of the Hill Improving Your Inter-Company Communications At No Cost Its all very well having a flashy and expensive advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan. Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. Doublers The New Era for Making Thousands! Doubler Mania! Is it the Real Deal How To Survive Speed Networking “ Speed networking “ is a contradiction in terms. Incorporate Humor in Your Next Speech Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.”I believe that anyone can use humor and that it is a valuable tool in speaking.Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point.It can break down barriers so that the audience is more receptive to your ideas. Find Out Where Your Firm Stands in Today’s Customer Looking For Ways to Improve Sales and Customer Relationships Who Is Your Real Competition If you design kitchens, is another kitchen designer your competition Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition 10 Sizzling Tips For Affiliates 1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. How popular are you,... online that is With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you Determining Visitor Types The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had. There is a rather famous true story called “Acres ofDiamonds”. More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. |
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As consumers we love great deals, but do the social coupon offers make sense for small businesses?