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Public Relations — A Free LunchClaire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyones bubble, but theres no such thing. However, there are ways to stretch your budget and marketing public relations PR is one of them. By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries marketing messages. Its not the same as investor or employee relations. Marketing PR can generate inquiries, economically extend the reach of your advertising and direct mail programs, boost your companys credibility and enhance its standing as an expert. There are three basic marketing PR tactics for you to consider: NEWS RELEASES Does your company bring new products or services to market Improve existing products or services Publish literature These are all great subjects for news releases. Send releases to editors at relevant publications. One release a month is a good goal. CASE HISTORIES These can highlight your companys problem solving abilities. And well-written case histories are in demand -- by readers and editors alike. You can work with a single publication to place a case history or broadcast it to many publications. TECHNICAL FEATURES Getting a technical article placed in the right publication can enhance credibility quickly. To be successful this tactic must be backed with careful research and planning to ensure the topic is timely. Usually you’ll work with a single publication to place a feature. © 2004 Clairvoyant Communications, Inc.
| | | | RELATED ARTICLES How To Create Instantly Compelling Ads Every Time Use This Quick 3-Question Evaluation Process… And You Can Be Sure That Your Message Will Sell! How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions either good or bad when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...theyll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to childrens toys. The Future Of Email Newsletter What are you doing with the Spam you receive Im sure you are not happyreceiving it just likenone between us . You have installed already a good Spam filteroryou let your ISP to select your Spam and youreceive it already into your "Spam mail folder" where from you can delete it easily. Marketing * Want to get more signups for your newsletter, ezine,downline club, optin list Getting Noticed by the Search Engines Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. 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Its all about trying to attract the ideal audience of searchers to our Web site, right Is that not what most of people do They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site" For many Web site owners, their source of traffic is an after-thought. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net Brand Lo-o-o-o-o-ve... So... how have you been building your brand lately 10 Steps to Getting Paid for Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it. 3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth. Building Your Fan Base Want to build your fan base Meaning, do you want to attract more clients or customers to you and your product or service Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about numbers, about how many people know what you do. 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Putting Your Website to Work Websites have replaced the brochure as the “must have” marketing tool for businesses large and small.While virtually every business has a website, few are harnessing the potential of their websites and the internet in general to promote and grow their businesses.So how can you be sure your website is working for you Ten Steps To A Well Optimized Website - Step 9: Monitoring Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use. 4 Marketing Myths Threaten Your Sales These 4 marketing myths can cause you to lose sales if youbase your marketing decisions on them. But the relatedmarketing tips I included with each myth will boost yoursales if you act on them instead. WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don’t care about the product or the problem it solves. |
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