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Double the Effectiveness of Your Company BrochureFrauke Nonnenmacher Lets face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - youre laughing. The big mistake Im talking about is that brochures too often focus on the company itself. They describe, in great detail, the companys commitment to excellence, how pro-active the company is, how many awards the companys products or services have won and how innovative they are. Prospective clients, of course, couldnt care less. Prospective clients want to know whats in it for them. They want to improve their bottom line. They want to make their lives easier. Thats whats important to your clients. To get their business you must fulfill their needs. And thats what your marketing materials must communicate - how you can help them. And dont just tell your clients about the benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that. By offering information your client can use, youll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if youre a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your client can spot inferior service. If youre a printer, give some advice on "How to Get The Best Results From Your Printer", possibly with tips on formatting text and graphics. A "value added" brochure accomplishes several goals: 1. Your prospective clients will keep your brochure. Your name will be in front of them every day of the week. 2. By providing free, useful advice, you start building a relationship based on trust. 3. You establish yourself as an expert in your field. If your prospective clients have questions, chances are theyll get in touch with you to ask.
| | | | RELATED ARTICLES Making Customer Satisfaction Surveys Work Why bother The Top 7 Sales Blunders We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them. Resource Allocation So here you are…a business owner. Bravo! Do-It-Yourself or Hire a Professional Designer Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them. Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldnt help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I havent seen a child that talented, that gifted, that dynamic, that charismatic! 3 Steps To Better Sales Copywriting Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: Increasing Your Web Site’s Visibility Through Improved Positioning One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost. A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing.He is far and away not the only one with that viewpoint; I find it almost everywhere I look.In fact, it is almost universal among marketers.You know whatI frankly don’t understand why they feel that way. Successful Marketing for Home Based Businesses A successful marketing strategy is not based on doing what you like but liking what you do... Getting One Way SEO Links - The Easy and FREE Way What we are hunting for Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting.As has been said countless times before, if you dont get your readers’ attention with the headline, the chance of them reading your copy is virtually none.But headlines and sub-headlines play a vital part in the copywriting process for other reasons, too. 10 Amazing Web Promotion Ways To Jump Start Your Sales Hello, do you have a website and sell something on the internet What is Search Engine Optimization It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites.Search engines are very useful in helping people find the relevant information they seek on the Internet.The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box. Psychological Tricks in Selling In this article, Im revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you dont sell anything Should you ignore this information Consumer Styles: Research Review According to research done by Elizabeth Sprolesand George Sproles 1990 in the Journal of Consumer Affairs,there is a significant link between peoples learning stylesand their “consumer styles”. Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 ...because your online success depends on getting accurate keyword counts! Band Promotion - Book Your Garage Band Some Shows or Gigs So you have you press kit and demo CD and want to know what to do next.Why not try an open mic night at a local club.Most clubs advertise these open mic nights in your local music papers or entertainment magazines.Open mic nights will give your band experience on stage, and the club will most likely have a built in audience to perform for.Most of the time all you have to do is show up with your instruments.The PA system and drums are usually supplied.Call ahead just to make sure this is the case.Many of these events are hosted by local established bands and produce great networking opportunities.Make contacts with the bands playing the open mic night, and leave a press kit for the club owner.Maybe the hosting band likes your music and needs an opening act in the future.Sometimes people in the audience may be interested in your band, so have some business cards ready with all your contactinformation. 7 Ways to Stop "Selling" & Start Building Relationships Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking aboutselling that lead us down the wrong path with potential clients. 12-month 2005 Marketing Calendar that Boost Sales The following is my 12-month promotional marketing calendar. Keep it handy, as youll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if youre an author or editorial-related service or American Heart Month in February, if you sell health-related services or products. Free Traffic Programs and How to Use Them I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me Probably not directly but indirectly they can. |
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