Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment ROI. Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Gaining visibility is one of the most important, and yet often most overlooked, aspect of running a business. Perhaps you donít run a company, but you are in sales. Visibility applies to you as well.
Before you begin to aggressively position yourself and gain visibility, think about what the vision for you and your organization is. Gaining a vision of what the organization stands for, the impact you want to have on your customers or clients, the quality of products and services, your contribution to your community, and where you want the organization to be in the future is essential as you move forward.
Your vision is your ideal future state. The statement includes what you desire your organization to be like. Again, it doesnít really matter the size of the organization. Included in the vision are your values. What is really important to you
Once you have your vision in mind, consider writing it down. This can help you to solidify your thoughts and to stay on track with what is truly important.
Another important aspect of your marketing is your Unique Selling Proposition USP. It is beneficial to actually write down what makes your product or service different from those of your competitors. Whether you are in financial planning, training, banking, the beauty industry, day spas, or technology, take the time to know what sets you apart. In the consumerís mind, Company A looks the same as Company B in many ways. The same with Salesperson A compared to Salesperson B. To stand apart your job is to help the consumer understand your differences. You can do this in a very positive way without belittling or badmouthing your competition.
A simple formula to clarity your USP is to write down every reason someone would want to do business with you.
Once you answer these questions, create a short message to include the key information. Many people avoid doing this type of exercise thinking it is a waste of time. Fact is, when you meet with a potential customer and they ask what you do, you want to be able to concisely tell them. This process is also helpful with your current clients in that they are only one call away from utilizing the services of someone else.
Another challenge people have is once they have created a USP they seem to be married to it. Avoid the trap of having a canned USP. Make it spontaneous according to the situation.
Your USP can be used in a number of different ways; conversations, networking opportunities, on your business cards and letterhead if it is not too long, your yellow page ad, and in your other forms of advertising.
Periodically, it is helpful to revisit your vision and USP. As you change and your customerís needs and wants change, you may find it necessary to adjust to those changes. What should drive any change are your core values more than anything else. When you are congruent with your values, success is assured.
The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service
Whats Your Marketing Attitude
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.
Copywriting Secrets Of Indias Mystics
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization be it products or service providers as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
"Marketing as a Spiritual Practice II: Unearthing Your Potential"
Marketing as we know it is over. Done. Finito.
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCE
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear.
Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
Media Relations: How We Landed the Wall Street Journals Front Page
Media relations is a great profession.
Creating a Winning Logo
Creating a logo to get you noticed.
How to write a press release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf. In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.
Basic Marketing Dope
Sometimes the simplest data is the best.Marketing is not complex if you know the basics Ė thatís true with anything by the way.Here are some tools that are brilliantly simple and with them you really wonít have to sweat the small stuff.
Seven Easy Steps to Boost Your Professional Image With Adobe
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of todayís most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
Do You Know Who You Attract to Your Web Site
There are five types of people that browse the web:Specific Information SeekersCurrent Information SeekersBargain HuntersEntertainment Seekers, andSpecific Buyers.
Increasing Your Web Siteís Visibility Through Improved Positioning
One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.
The Right Tools for Your Marketing Job
Time is money; undoubtedly one of the oldest clichťs in existence. Have you ever thought about what it really means though Is bending over to pick up a penny worth your time Maybe, but would it still be worth it to cross the street for the same penny. Maybe not.
How to Set and Get the Right Prices
Which product feature of yours is every buyer keen to know about Which sales tool closes prospects instantly Your price. Yet, despite the far-reaching consequences of a companyís pricing, Iím surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.
Proofreading for Profits
How to avoid mistakes that undermine your credibility
|home | site map|
© Web Traffic Promotions .Com 2005