Send Postcards To Save Money and Cut Through E-mail Clutter
Roger C. Parker
Use your computer to send personalized color postcards in quantities of 1 to 1,000.
Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!
Postal mail is growing in importance as the volume of e-mail steadily increases. A four-color postcard in the morning mail will attract far more attention than the same message sent via e-mail.
What you can do
Here are some of the ways you can profit from this new technology:
Building your e-mail list
Use print on demand postcards to build your e-mail newsletter distribution list. Start by creating an information incentive—like a tip sheet or buying guide. Your incentive can be a special issue of your newsletter, an elaboration on a previous topic, or an audio that can be downloaded from your website.
For “hands off” delivery of incentives, use autoresponders to notify recipients where they can download your incentive.
Steps to success
Creating and mailing print on demand postcards from your computer involves three simple steps. The following shows how easily you can create a relationship with a new contact or reactivate previous clients.
How is your card delivered
Your postcard will be printed and mailed First Class from a centralized printing location the next business day.
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