A Quick and Simple Tip for Gaining Customers
V. Berba Velasco Jr., Ph.D.
In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I’d like to talk about two of the more memorable vendors, and the simple technique that they used perhaps unknowingly which made them stand out in my memory.
As my byline shows, I have the letters “Ph.D.” after my name; however, I seldom use that title, except in my various writings and official correspondence. For professional reasons, I do have these initials on my business cards and my e-mail signature; however, I never expect people to call me “Doctor,” and if they do, I almost invariably insist that they call me by my first name instead. For most of my daily affairs, this title simply isn’t very important.
Most salespeople don’t mention this title either, which suits me just fine; after all, I’ve always been a fairly informal fellow. On two occasions though, a vendor actually took notice of my degree, and chose to address me using the “Doctor” honorific. Even though I normally eschew that title, this was still a pleasant surprise. It was nice to see a prospective vendor take notice of such details, however unnecessary they may be.
Any good salesman knows that building rapport and making yourself pleasantly memorable are key elements in developing customer loyalty. This simple, trivial act made these particular salesmen stand out prominently in my memory, and in a pleasant way. I’m almost ashamed to admit this, but I found that I almost wanted to send these people some of my business—perhaps because such deference is noticeably rare.
This simple tactic can be especially helpful when dealing with prospective customers of foreign descent. Remember that some cultures are more title-conscious than American society is. The failure to mention this title may prove offensive to some of these individuals—or at the very least, it may suggest a lack of attentiveness. Better to err on the side of caution, I would say.
This simple technique is exceedingly trivial to use, requiring no additional investment of time or effort. At the very least, it can be one way to make yourself stand out from the crowd of other vendors who are vying for someone’s attention. So why not try it It costs nothing, it can’t possibly hurt, and it may just land you some new customers.
50% of Yellow Page Directory Users are Looking for Just One Thing
Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers hope to find ads that leap out from the rest, and will simplify their choice.
Turning Challenge Into Opportunity
There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires.
A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments.
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career
If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!
Performing a Simple Competitive Analysis
Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and sell.
The Wonders of Wordtracker:. . . Its More than a Hunt for Keywords - John
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, thats one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
10 Valuable Tips For Ezine Publishers
1. Write your own articles.
How to Generate Loads Of Free Traffic To Your Website!
One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service.
Easy Marketing Communications Planning Steps
‘Tis the season to be planning.Most business people are familiar with strategic planning.But what about your marketing communications programDo you have a plan for that
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts.
Exploring Beyond Keywords Into Behavioral Research
If you have ever studied search engine optimization, then youll know that most educators place tremendous importance on performing good keyword research. After all, its true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. Its all about trying to attract the ideal audience of searchers to our Web site, right Is that not what most of people do They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site" For many Web site owners, their source of traffic is an after-thought.
Avoid the Top 10 Network Marketing Mistakes
Just completed this for the December Noni Pearls Magazine, thought I would share it with all of you. Hope you enjoy it.
5 reasons why participating in forums can benefit your business
Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online business
Dont Be A Reciprocal Linking Turkey!
I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software when all this web designer was after was to generate some extra work from a client that hasnt needed him for awhile. Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable.
For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan.
How to increase the ROI on your PPC campaigns
Pay-Per-Click PPC advertising is one of the most cost effective and just plain effective ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
Buying Radio Read This and Dont Waste Your Money
Buying radio Then find out how to make the most of your investment.
|home | site map|
© Web Traffic Promotions .Com 2005