Organic Search Engine Optimization
What it is and why it’s so important.
Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a website, while organic search optimization focuses on developing web sites that are naturally search engine friendly and appear in the unpaid or "organic" search engine results pages. SERPS
Successful organic optimization combines technical know-how with persuasive marketing.
Organically optimized web sites contain content that visitors find informative and relevant to their searches. Content is further optimized for search engines by incorporating relevant key phrases or words into the sites literature.
Organic optimization is holistic in approach. Every aspect of a web site is analysed for its level of search friendliness. Aspects like the sites title, meta-tags, editorial copy, structure and design, usability and function are all taken into consideration. These aspects and many others are equally considered when optimizing a web site. There are, however four main points of interest:
1. Key Phrases:
One of the first steps in organic optimization is determining which key phrases are to be targeted. This is determined by researching which words or phrases a target audience is most likely to search for. These target keywords are then incorporated into the title, description and content of a web site.
It is important to note that the overuse of keywords in a web site can result in a search engine’s indexing software to considering a site as abusing or spamming the search engine and can result in that site being removed from the search index.
Generally a key word should appear five to eight times within a site’s editorial content and content should consist of between 200 and 400 words.
2. Site Structure
Search engines are somewhat limited in the way they can index a web site. Search engine robots or spiders are chiefly concerned with determining two things, what is this web site all about and where should this site show up in the search engine results. Often the way in which a web site is constructed can have negative results in how effective these search spiders are.
It is important to understand how search engine indexing works in order to create web sites which are fine tuned for optimal search results
Search spiders look primarily for text content when judging how a site is to be indexed.
A multitude of factors are considered when optimizing for the search engines. Since different search engines follow different rules, and the rules often change, it is unlikely that every aspect of a web site will be perfectly matched to every search engine. The important thing to strive for is eliminating the elements of a site that are known to cause problems, and emphasizing as many search friendly aspects as possible.
A site which is difficult to navigate, slow to load, or leaves a user wondering exactly what the site is all about is a site that is not going to perform very well. The flow of information within a web site must be logical and intuitive. Optimizing a site for performance is critical to its overall level of success. After all, what is the point of having a web site that ranks well in search engines if nobody can use it
4. Inbound Links:
The amount of inbound links to a web site has a direct effect on the search engine page ranking of the site. Virtually all of the popular search engines have methods of calculating the link popularity of any given site. This makes inbound links an important area of organic optimization. The quality of the inbound links can matter more than the quantity. Search engines place more importance on relevant links from sites which they consider to be authorities on any given key phrase. Search engines strive to provide the most relevant results possible by filtering out meaningless or “junk” links to a website. In some cases, large numbers of irrelevant inbound links are seen by the search engines as abuse or spamming. Practices such as “link farming” and “free-for-all” link pages are frowned upon.
As the popularity of paid search advertising grows so does the need for organic optimization. While paid search campaigns can offer short term exposure, organic optimization involves steady, long term results. And as the costs of paid search advertising continues to climb, organic optimization offers the assurance of appearing in search pages for natural searches.
By combining aspects of search engine technicalities, site structure and usablity, organic optimization not only focuses on search engine results but offers the end user of a site a quality experience.
Schedule telemarketing time for more success
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects youve never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.
So Whats Your Argument
Arguments arent always bad things. Sometimes Theyre used to convince someone of an important point they may not yet realize.
How to Earn More by Visualizing Your Marketing Success
Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives We all daydream and picture ourselves in places wed like to go to, or doing things we enjoy or have always wanted to try.
Are Your Emails Gettting Through
If sending email to a mailing list is part of your markëting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails Due to the proliferation of sp@m, ISPs your web access and email provider have added content checkers to try to reduce the flow of unwanted mail. In principle this is a good idea. In practice, lots of sp@m is still getting through and many lëgitimatë emails, possibly including yours, are being blocked.
10 Tips For Bringing Your Event To Life
Your job as an event planner doesn’t stop with the meeting in the company boardroom.You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on.
4 Easy Ways to Boost Your Sales
Here are 4 easy ways you can boost your sales for little orno new expense ...and without making major changes in yourselling process.
Tips from Chicago Search Engine Strategies - Part 1
The first meeting I went to for the day was Organic Listing Forum at Search Engine Strategies. Bruce Clay, President of Bruce Clay, LLC and Mike Grehan, CEO of Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum.
Find Out Where Your Firm Stands in Today’s Customer
Looking For Ways to Improve Sales and Customer Relationships
Your Business Deserves a Second Chance!
When you started your business, you dreamed your customers would love your products and services.They would be excited.You would make money doing what you love.
Three Ways Flat Rate Conferencing Can Help Grow Your Business
There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline.
Use Internet Marketing to Bring Customers to Your Local Business
Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. Its an expense that they pay because "everyone else is doing it". Dont settle for that.
Affiliates Go To School!
It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at!
Wordtracker Wisdom: Common keyword questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Useful Tips for Evaluating Your Meeting Venue Options
However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep.
How Can Multimedia Work For You
Multimedia here and multimedia there. Is it just a flashy thing you dont need or the reason why your competitors are getting ahead Todays reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can watch their favorite show on a different time schedule after putting the kids to bed, go through mail as fast as you can count up to 3, surf on the web with an average of 55 seconds spent on a web page, read the newspaper by going through the big titles, etc. It is a matter of facts, todays companies and entrepreneurs need to get the best out of every second a potential customer, or current customer, will spend paying attention to their offer. There are many ways to improve receptivity and develop time saving solutions such as using repetivity and faster technologies but how can multimedia work for you
The 12 Most Common Newsletter Design Mistakes
Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside.
Increasing Your Web Site’s Visibility Through Improved Positioning
One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
Getting Noticed by the Search Engines
Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently.What is the first thing to do to help people find your site
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking.You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.Here in the conclusion, youll see how several changes helped maintain this companys good rankings while improving their sites lead generation abilities.
|home | site map|
© Web Traffic Promotions .Com 2005