|
|
| Marketing Information |
|
|
|
|
Seven Deadly Newsletter Sins and How to Cure ThemClaire Cunningham Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them. 1. The snooze-letter -- a newsletter so boring it puts readers to sleep. Cure: Find out what your readers want to know and write about it. Keep the tone lively. Don’t know what readers want Ask! 2. Audience too broad - a newsletter with a broad audience customers, employees and distributors, for example may meet no one’s needs very well or might meet one group’s needs while ignoring the others. Cure: Different audiences = different information needs = different newsletters. Your newsletter will be better read if it provides information that’s relevant to the specific audience. 3. Too long - Most folks are strapped for time. They won’t tackle a long newsletter. Cure: Keep your newsletter short. 1-2 pages an issue 4. I have a friend…. - Everyone has a friend, relative, spouse, or whatever who knows something about marketing and/or communication. Doesn’t mean they know anything about newsletters. The results include poor writing, poor design, poor targeting, and poor performance. Cure: Use people with newsletter experience. 5. Published once in a blue moon – Infrequent publication builds a reputation for poor follow-through. Probably not a good thing for your business. Cure: Identify the problem. Is it your procrastination Hire a pro to drive the project. Is it a complicated design Hire a designer to help you simplify. Keeping your newsletter short will make it easier to publish more frequently. 6. Delegatophobia – Fear of delegating has killed quite a few newsletters, and many business people suffer from this disease. If you’ve been accused of being too “controlling,” you’re probably infected. Cure: Be honest! Do you REALLY have time to write this newsletter Do you have a writer on staff who can take on this project If you don’t have the internal resources, hire a project manager and writer. Then let them do their jobs. 7. The disappearing act – One issue followed by…nothing. Maybe that initial issue took more effort than expected. Maybe content wasn’t planned in advance. Whatever the reason, a disappearing act doesn’t say good things about your company. Cure: Make the newsletter a top priority. Plan ahead. Stick to your schedule. Hire help if you need it. Copyright 2005 Clairvoyant Communications, Inc.
| | | | RELATED ARTICLES Our Accidental Top Page Rank in Google And How Little Difference It Makes So Far Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in Google 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. Online Classifieds with Angles What many may consider the most important part of advertising is writing an effective ad. The information that provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results. The Boy Who Cried Wolf Redux Youve probably heard the story of the Boy Who Cried Wolf. WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don’t care about the product or the problem it solves. Reciprocal Linking Overload-Any old link back will do Are you attempting to become a Google junior by adding thousands of links on your site Don’t bother, listen to these facts first. Advertising doesnt cost...it pays! Well this has been a busy day.I am truly fatigued.So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great. Your USP is Useless. One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop – and so does their copy. 3 Steps to Successfully Build a Team in any Program Any x by y matrix plan has one big risk... but also one big advantage. Marketing Success Defined How do you personally define success High income Substantial net worth A fine home Peer recognition The Write to Link Popularity Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links. Make Your Customer Your Friend The simplest way to describe a ‘durian’ pronounced doo-ree-ann is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitterish-sweet fruit. Top 3 Viral Marketing Techniques Interested in finding a way to literally draw new customers to your website without doing anything Have your visitors feel exited about telling other people about your website Then don’t stop reading here! Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 ...because your online success depends on getting accurate keyword counts! Part 3 Continued from Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article. How to Avoid the 11 Biggest Mistakes of First Time Authors “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding. Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income Are you bewildered by all the educational Marketing products out there Are you on a low budget or trying to escape from a huge debt load Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasnt figured prominently in their marketing efforts. 7 Quick Marketing Tips To Uplift Your Profits 1. Publish an ezine. Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. |
| home | site map |
|
© Web Traffic Promotions .Com 2005 |