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Customer Retention with a Personal TouchTony Valle Personal contact with customers is a crucial element in the success of any new business – and it’s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company is starting to take off and needs it most. The danger is that the company can become just another faceless entity that the customer deals with every day. This danger increases in this era of reliance on computers to handle communications with customers. Think about instituting a policy of sending a personal thank-you note to each customer. It’s not that difficult to do if you stick with it. Just sit down one evening per week and work through your list of customer contacts from the previous week. Savvy companies will track customer contacts in their contact-management databases, but you can get away with keeping a simple Excel spreadsheet of all thank-you cards sent. Trust me, your customers will not forget it! To really kick the personal touch into gear, spend one day per month doing nothing but making “courtesy” calls to your existing customers. Don’t have any plans to do real business – just call to say hello. Your clients will be pleased and astounded that you took the time just to check in. To ready your mind to play the role of friend rather than business associate, make the calls from home that day. Really any little thing that you can do to make your customers feel that you remember them and care about them is priceless. I have a particular customer that mentioned to me one day that she was a tremendous Ray Charles fan. Months later when Ray passed away, I sent her a little note of condolence. I don’t think she will ever forget that gesture. She later told me that I was the only one who mentioned anything to her that day. She had been feeling like nobody knew or cared until she received my note. What opportunities to make personal contact with clients are you missing each day Sure, it’s easy to use convenient excuses like “I just don’t have the time,” or “I’ll get to it next week.” Just remember how much more difficult and time-consuming it is to find a new client rather than to keep a current one. In the end, taking time to keep in contact with your customers will pay a lifetime of dividends both personally and professionally.
| | | | RELATED ARTICLES Make your 2005 Email Marketing Plan Successful - Six useful tips Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful: Success on the Web: Detailed Case Study with ROI Figures Top of the Hill A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing.He is far and away not the only one with that viewpoint; I find it almost everywhere I look.In fact, it is almost universal among marketers.You know whatI frankly don’t understand why they feel that way. Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! 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Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don’t care about the product or the problem it solves. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezinepublishers and webmasters is one of the best waysyou can increase exposure for your products andservices. There are several effective methods youcan use to employ this marketing tactic andsubsequently boost your sales. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. 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Does Your Brochure Pass the Test- Part 2 In part one of this article we discussed the importance of the look or appearance of your brochure. Public Relations The wind of changes... Courting Customers - From First Date to Marriage Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better give your prospect a pretty good reason to meet with you again, because there is usually more than one suitor. 3 Steps To Increasing Your Web traffic for Free You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue.The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a click is $10. If only 2 out of 100 buy your $1 product, you are losing $8 per hundred people. Next. Pay-Per-Click Search Advertising Comes First There are a variety of advertising options available to online business owners small and large. Theres traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising. Book Club Sales -- Increasing the Odds What is a book club sale It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Do You Know When You Are Being Sold To Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise Why Marketing Fails: Situational Marketing 101 There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! |
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