|WebSite Design Information|
The Technical Stuff
including how to build a fantastic website, all the elements you need to consider and how to make it work with little or notechnical abilities.
It can be done.
Iím almost certain that many people reading this Ecourse have no technical skills at all Iím not embarrassed to let you know that I donít have great technical skillsÖ Iíve learned how to build really basic websites, but nothing fancy I donít think the Profit Puppy site is going to win any design awards in the near future!.
The fact is you donít need to have great technical skills to make a good website. In some ways having limited web design abilities gives you an advantage because you wonít get caught up in, what can sometimes be, confusing details. As a novice youíll be able to focus on what counts Ö That is; making money, marketing your site and getting visitors.
If you have no money, then you will need to learn how to do all of these things yourself which will slow you down considerably. If you can afford to pay someone else to design your site, then you can get a great site designed at a tiny fraction of the cost compared with what it would cost to start a ďrealĒ bricks and mortar business in the offline world.
Web design can be a be a bit overwhelming when you are starting out, especially if you havenít done it before - itís hard to know what you should do and where to start. However, once youíve been through the initial process it gets easier and easier.
To start with, letís look at all the ďtechnicalĒ elements that you need to
include for consideration on your new site. We will be covering several of these aspects in more depth in later issues, but for now, Iíll provide an overview of the things you will need to get started:
Domain name Ė you need a domain name for your site E.g. www.yoursite.com
Web hosting Ė you need to get your site hosted somewhere so other people can see it.
An auto-responder email service Ė you probably want to have some kind of email auto-responder set up. This is can help communicate effectively with your audience by send them a series of emails from you automatically.
Copy i.e. words.
Design Ė you need to get a template designed for your site.
Audio - audio has proven to generate more sales and interest to visitors.
A shopping cart service Ė if you are planning an ecommerce site and want to be able to accept online payments, you will need a shopping cart service where you can accept credit cards via a secure server.
A merchant account Ė to accept credit cards you need to have your own, or a third party merchant account.
An affiliate program - you may want to have your own affiliate program. Weíll talk about this in future issues of the Ecourse.
If you can combine the above elements and put them together effectively, youíll have the essence of a great website. Keep in mind that you may not need the shopping cart service, the merchant account, or the affiliate program if you are not actually selling your own product.
Below, Iíve provided valuable information about how to build the 9 most important elements of a successful website:
The Domain name and Web hosting
I will be examining domain names in more detail in a later issue of the Ecourse, but for now, Iíll assume that you need a new domain name for your site. A goodplace to start is somewhere like http://www.mydomainfriend.com/ - this is a great keyword combination tool that I built for researching and finding new domain names. My Domain Friend helps to simplify, what can be, a quite often lengthy and tiresome process. When you find a suitable domain, there are number of cheap services where you can register it for under $10. For more info on domain names and web hosting check out http://www.profitpuppy.com/hosting.htm
An Auto-responder service
If you want to build a profitable site you should definitely consider an auto-responder service. If you get someone to your website, thereís a good chance they may never come back. By using an auto-responder you can build a valuable relationship with you your visitors and increase the likelihood that that they will visit your site again unless they unsubscribe!.
There are many different ways you can use auto-responders. For example, you might start an Ecourse, or remind your visitors of upcoming events or product developments in a newsletter. Auto-responders are crucial if you want to maximize the profits from website. In a later issue of the Ecourse, Iíll be showing you how to put together great sounding newsletters to help you get more bang for your buck.
So, how do you set up an auto-responder The best and easiest option is to go with one of the many third party services that are available on the web. For more information and a list of the best auto-responder services visit: http://www.profitpuppy.com/compare-autoresponder.htm
Writing copy for your site
Words are the MOST important element of your site: Effective copy is the one factor that will ensure that visitors react in a way that you want them to whether itís to buy something or simply to browse the information available on your site.
Of course, the way you write for your site depends on what type of site you are building and what you want to achieve. If you are building a site with sales in mind, youíre going to need a copywriter to carefully draft a great sales pitch.
If youíre not a confident writer, youíre going to have to find someone to do it for you. The bad news is, a good copywriter is hard to find. However, if you fancy yourself as writer, you should start out by trying to develop the content yourself other sites are always a good reference point!.
If you are building an affiliate marketing site you should concentrate on well worded copy to highlight the programs and products that you are promoting. General writing tasks, like this, are a much easier undertaking as there is usually a wealth of available existing information about your products or programs sometime affiliate programs will even provide you with useful copy for you site. ďGeneralĒ as opposed to specialist writers are usually much easier to find.
In my experience, you can provide much more powerful content if you can afford to outsource your writing tasks to an experienced copy writer with a great understanding of your product or service. By taking this approach, you will have more free time to spend researching new opportunities and managing the other elements of your site which could be making you money.
To find a good copywriter, have a look at the services on:
In general, you can expect to pay around $15-30 per page around 400 words. Itís possible employ writers for around $5 per page, but donít expect polished copy for that price. For a reasonable copywriter you will be looking at a minimum of $50 per page. Not surprisingly, great copywriters charge hundreds or even thousands of dollars per page.
Designing the site
As with the other elements of your site, there are a few options here; you can learn how to do design a site yourself if you donít already have the skills. The disadvantage of this method is that designing a nice looking site can be quite a lengthy process. Again, if you have the budget for it, I would recommend outsourcing the work, especially if you are just getting started.
Freelance web designers unlike good copy writers are everywhere. Contracting your web design tasks to a freelancer is usually an inexpensive and sound option. For more information about hiring a freelance web designer, check out the list of resources at: http://www.profitpuppy.com/freelance-sites.htm
Another and less appealing option is to get a local firm to design a site for you. If you reside in the USA or UK this is likely to be an expensive proposition sometimes up to 500% on what you can pay for a freelancer Ė I wouldnít recommend this option unless you have money falling out of your pockets :
If you would prefer to talk to the person that is designing the site, think about alternatives like hiring a university student or someway studying graphic design. You can often find someone who has great web design skills and is relatively inexpensive.
Also, donít be afraid to ask for some examples of work before employing someone. Itís important to know that they can create site design that you are going to be happy with. The last option for designing a site is to use an application like Site Build It. Go to http://www.profitpuppy.com/designingwebsite.htm for more information on this package. There are some distinct advantages to using software like this - it does everything for you, including the domain name and hosting, auto-responders. The best thing about using Site Build It is that will also help you to get listed in the search engines. Audio, shopping, merchant accounts and moreÖ
For an easy way to place audio on your site: http://www.profitpuppy.com/instantaudio.
For a comparison of shopping cart services: http://www.profitpuppy.com/shopping-cart.htm
For information on setting up a merchant account so that you can accept onlinepayments have a look at http://www.profitpuppy.com/accepting-payment.htm
404 Error Pages-What are they and how do you create one
Weíve all seen them, youíve been browsing a website and you click a link and nothing loads apart from the words Ď404 Errorí along with the usual stuff.
Score BIG With The Search Engines - Maximising Your Sites Potential
I often get asked, "How do I improve my sites performance in the search engines." or "I have a small budget, how can I compete with the larger sites." It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Over the course of this article I am going to teach you some techniques that you can use to improve your sites ranking in the major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well.
How To Get A Site Online And Have It Making Money
When building and getting a site online you have to think of a number of things. Some of these include the following:
Using "Title Tags" With Your Web Links & Images
Using "Title Tags" for your web links & images is an arsenal manycompanies fail to utilize when planning out their web site optimization.
Web Sites Share Your Dream With The World
With over 16 million web sites on the Internet, how do you get your home-based businesss site noticed
Enhance Your Website With A Yahoo-Style Directory
Does your website have a links/resources page
Why Have An Article Website
Know the fact
10 Things All Webmasters Should Know
Geared Up with a website and lots of energy to make a mark online Spare some time and go through this. Youll be glad you did. If you dont already, this is something you MUST know!
Web Accessibility. . . Making your Pages Friendly to People with Disabilities
Did you know that nearly 20 percent of all Web users have some form of disability
eCommerce, How much does it cost
Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm . . . thats what the last sales guy told me.
The Top 20 Web Mistakes Small Businesses Make
My parents made a monster. Little did they know 30 years ago that they would get exactly what they wished for. Like W.W. Jacobs tale of "The Monkeys Paw", they got what they wanted, for better and maybe even for worse.
How Does Your Website Make Me Feel
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
The Benefits Of Having a Country Top Level Domain TLD Name
Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.
Building a Church Website
Have you been asked to build a website for your churchBuildingThere are thousands of people building websites everyday.It is becoming increasingly important for many small organizations and groups to build their online presence.This helps in getting their ideals, goals, and mission out to the general public.Therefore at an increasing rate many of us with computer skills are asked by organizations to put together a website.This happened to me about two years ago when the school I worked at asked me to build a website for them to help advertise their special arts programs.
The "Unethical SEO" Myth
"The use of black hat SEO techniques are completely unethical." Really I completely disagree.
what Do Your Site Statistics Mean, Anyway
What Do Your Site Statistics Mean, Anyway
Boost your Application Development
“Reduce Time Intensive Phases during Software Development with TierDeveloper”
How Disabled Users Access The Internet
In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.
What to avoid to make your website design effective
The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.
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