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The Number One Reason Most Websites FailMike Cheney Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but lets face it - were all in this ultimately to make more money. Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings.. "A Website Yeah - We Got One Of Those Three Years Ago" I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and thats it taken care of. They get a website because everyone else has one and it seems like the right thing to do. They dont have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MDs mug shot and crappy photo of the offices. And thats it. The site goes live and they tick the box.. "The Internet Sucks - We Dont Get Any Business From It" Thats what these people say three years after their brochure website went live. Its been unchanged in all that time, it uses Frames, has a counter on it, has some funky scrolling text across the top and an early 90s colour scheme. Why on earth havent they got any business from it! And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like its the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they dont deserve to! Your Competitor Is Driving A Truck Towards You - Stand Still And Youre Dead Its that simple. Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices. Just remember what Darwin said; "It is not the strongest or the bravest that survive. It is those that are most adaptable to change." Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Dont let laziness or fear of change lead to your failure.. Michael Cheney
| | | | RELATED ARTICLES "You Think You Know Website Marketing The Quiz Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now! 7.5 Ways To Get More Sales Through Your Web Site Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that its really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developers work. No - apparently it is now cool to have a web site that actually makes it onto a sales column in your chart of accounts.. Return on in investment is a good phrase thats being thrown around - what are you actually making from your web site in cash terms Ever thought about that Steal Traffic From Your Competitors This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value. 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Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization SEO specialists from the apple tree.But more than likely, it was just a precursor of the BIG shakeup to come. Whats Wrong With Your Promotions How many times have you been frustrated with your promotion efforts online Breathe New Life Into Your Half-Dead Website By Using Words That Sell This article may come as a surprise to you. How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines Lets talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Ten Free Ways to Promote Your Site 1. Free Publicity. Ways To Develop Your Own Outrageously Profitable Product If you want to make big money on the web, you need to have your own product. A lot of people would like to have their own product, but they lack either, the expertise and/or have no idea how or where to begin. How To Use Pop-Ups Effectively To Generate More Profits! What Im about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. The 7 Habits of a Successful Web-Marketing Plan What is web-marketing Why does your business need it |
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