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Are You Guilty of Stinkin’ Linkin’ Thinkin’John Gergye Do you know what kind of sites are suitable link partners for your site If you do give yourself a gold star since many seem not to. At least based on the questions I get. You see most think small. Too small. And limit the potential universe of perfectly good linking partners. In fact many seem to think relevant means "sites exactly like mine". So if they had a site about "juggling midget circus clowns" the small thinkers would say they could only trade links with other juggling midget circus clown sites. Hogwash. I call this stinkin’ linkin’ thinkin’ and frankly it drives me crazy! Because there are any number of related sites that have little to do with juggling midget circus clowns but are still perfectly good link partners. Because their visitors are just like the ones the owner of the clown site covets. Remember too you typically get three things out of any link trade
Almost any link trade should give you PR and Link Rep. While trading links with relevant sites will get you traffic. Some more than others naturally. But Here’s the Big Idea: When you think relevant you really want to think in terms of related families of sites. In the case of juggling midget circus clowns that would include
Broadening the scope a tad …
A bit further afield would be…
plus if any such sites exist…
But I’d even go as far as
All of which says the juggling midget circus clown site owner has a whole world of potential link partners that would be able to deliver up appropriate traffic. And even if one didn’t flood her site with traffic getting two out of three PR and Link Reputation still ain’t bad. Okay but say you’re drawing a blank when it comes to related sites. Here’s a short cut that can light your linking efforts on fire. Since it gives you a quick feel for appropriate types of sites to approach for links. Type "YOUR KEYWORD resources" with the quotes into the Google search box and hit enter. Obviously replacing YOUR KEYWORD with your focus or theme keyword phrase. This search will return all sorts of links pages and directories. Clicking on the listings returned will quickly reveal related types of sites others are using as link partners. For instance entering "clown resources" returned among others this site www.clownresourcedirectory.com/. By itself this one alone would give the owner of the juggling midget circus clowns all the relevant site ideas she’d ever need. Plus it can turn up some decent linking partners too! So banish stinkin’ linkin’ thinkin’ from your mind right now. Don’t handcuff your linking efforts by thinking small. Instead think big. Expand your linking universe like this and soon you’ll expand the number of links you’ve got to ride to higher Google rankings.
| | | | RELATED ARTICLES Some Things in Life ARE Guaranteed Theres an old expression that says, "The only things certain in life are death and taxes." Using Free Publicity to Build Your Web Site Links and Traffic So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. Sphinx of Gizeh: Surprising Human FACE image in aerial photo I discover in Sterns aerial photo a new HUMAN FACE image carved very near of the Maadi hill, and also equidistant of the mysterious Sphinx of Gizeh. This proximity is very important. Its not a casuality because the causeway to the biggest pyramids there WAS NO OPEN, due the ancient wall at the queen Khenthawes "Pyramid Village". Linking is Queen If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Todays search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality web sites. Keyword Density We cant emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As weve mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it wont recognize pictures or images. So, if you have limited amounts of text or none at all and youve got a lot of beautiful pictures or Flash animation, the spider may deem your site unworthy of listing.What Is Keyword Density Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Dont think you can fool the search engines -- they have the technology to figure out these little tricks. Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant and most searched for keywords or keyword phrases before you even begin building your site. So, youve already built your site No worries -- you should still consider reviewing the keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks, you wont get high search engine rankings without the right keywords. And remember, if your site has a lot of graphics or Flash animation with little content, we encourage you to consider a redesign. We understand that most site owners who fit into this category have spent a lot of money for these beautiful sites, but what is the purpose if they arent getting the high rankingsThat being said, here are a few tips on using keyword density to maximize your search engine ranking potential:1. Use our Search Term Suggestion Tool powered by Overture to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected. 5. Too often we see content saturated with too many keywords that, as popular as they may be, just dont relate to the site itself. Avoid doing this - it will only irritate potential customers. 6. Web sites should be updated on a regular basis -- dont let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content keyword-rich content, that is! and keep users coming back for more. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases. The Testimonial Trick One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web sites ranking in major search engines like Google. Google PageRank: Not Worth The Worry I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. 8 Ways to Free Targeted Traffic What good is your website if no one knows about it The reason most webmasters fail within their first year is because they overlook advertising and promotion. Just because you have a perfectly designed website does not mean that people will find it. It is not hard to produce a steady stream of targeted traffic, and it can be absolutely free if you do it right. Below are eight free ways to produce quality targeted traffic for your website. How to Use Solo Ads to Make a Small Fortune Newsletter advertising has been getting a bad rap lately.Around every corner you can find someone complaining about how it doesn’t work.But when you ask them if they’ve tried it, most say no.The others who have, had NO idea what they were doing. How To Use RSS Feeds In Your Marketing It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed. Blogging and Pinging- Powerful Backdoor Into Major Search Engines For Free Most of you know what a blog is. But have you ever had to ping a web site Did you know that the two together, blog and ping have become the talk of the seo forums lately on how powerful these two techniques together can be at getting any web site no matter how small or large, indexed almost immediately by the major search engines and for free. Super Affiliate Strategies Part 2 If you are an affiliate that is trying to promote an affiliate program, then I dont need to tell you its not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program. How to get non Reciprocal Links In this article we will look at how to get non reciprocal links. Not All Links Are Created Equal When it comes to any website promotion campaign, there are two main areas to focus on.The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles.This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website.The other area to focus on is your external campaign, which largely deals with getting links from other sites – something that is mostly out of your control and is usually a lot more work. A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing We all hate e-mail spam, right I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. http://www.mailwasher.net Yes! Getting Targetted Hits To Your Website Is Still FREE! Start getting some quality free traffic to your website and you dont even need to advertise for others! 5 Sure Fire Ways To Send Visitors Away For Good So your traffic is going through the roof yeah Its all becoming a bit too much Youre getting lots of sales enquiries through your website every day You want to send visitors away from your site for good Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. 7 Powerful Ways to Get One-Way Inbound Links I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way grammatical corrections accepted. Buzzwords vs Effective SEO Keywords Ever see a website that seems to speak a foreign language...in English We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website |
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