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Google PageRank: Not Worth The WorryJohn Metzler I notice that a lot of webmasters are obsessed with Google PageRank Entire sections of SEO forums are even devoted to PR. Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web sites PageRank value. The PageRank value is a representation of a web sites internal and external link structure. Internally, your web sites pages should be easily accessible from each other and use anchor text relevant to the theme of the web site. Externally speaking, outbound links should be good quality and/or relevant to your web sites content. And finally, it is widely known that incoming links also contribute quite a bit to PageRank. There is obviously much more to achieving good search engine rankings that the above linking strategies. With that being said, many webmasters become obsessed with the PageRank of their web sites and consider it to be the bottom line of any search engine marketing campaign. This type of thinking can cloud a much more important issue of whether or not the client has seen an improvement in search engine placement and web site traffic. Always base your achievements on specific rankings for keywords that have been well-researched. If you go parading around about achieving a PageRank of 6 for your client, he or she wont care if they arent seeing a return on their investment, now will they If youre working to increase your link popularity through reciprocal links and refuse to link to web sites that are lower than PR 5, rethink your strategy. Well-designed, well-ranked sites with informative content are always a safe bet to link out to. That was my basic strategy with a client of mine, www.1bbweb.com. They have a PageRank 4 at the time of writing this article, January 2005 and rank at #6 on Google for bed and breakfast directory without quotes. The #7 result has a PR 6 and the next three spots in the first page of results are PR 5 web sites, all higher than my client. This example is repeated throughout the Web and proves that preoccupying yourself with PageRank can result in losing sight of more important ranking factors.
| | | | RELATED ARTICLES Link Popularity - A Thing of the Past Ive found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree. Your Article is Being Used Without a Resource Box - What Can You Do Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and wont include your resource box. Another common practice is that of replacing your HTML link with a text link. Funny thing, when you submitted the article, it had a HTML link! Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web sites link popularity is computed from the number and more importantly, the quality of links pointing to a web site. Why Advertising On Blogs Is A Good Idea.. Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Havent heard of blogs Then you need to get yourself in gear and inform yourself on the next big craze. Blog advertising is a very cheap and very effective way to reach your target audiences. Read my article today to find out why and more... The Power of Link Exchanges Lets face it. Getting webmasters to link to your site is difficult. There Should Be More to your SEO Consultant Than Rankings Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery.But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Why you need to and How to Follow up Your visitor or customer. The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client. Avoid Search Engine Blacklisting The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized buried in the rankings so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. Do Not Drop Your Web Site Off the Search Engine Cliff If youve been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned youre facing "mission impossible", chances are you own a web site. Size Does Matter! In this article we will be looking at why you should keep your web page size small. Not All Links Are Created Equal When it comes to any website promotion campaign, there are two main areas to focus on.The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles.This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website.The other area to focus on is your external campaign, which largely deals with getting links from other sites – something that is mostly out of your control and is usually a lot more work. Search Engine Submission Techniques on Google The orientation guide for businesses getting started online Google Ranking WITHOUT ever submitting to Google! A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try. Ten Steps To A Well Optimized Website - Step 7: Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so. Build Link Popularity The Smart Way A Brief Introduction To Link Popularity Search Engine Submission- Don’t be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It People often come to me in a state of crisis and say their website isnt working. Usually theyre in a cold sweat: Is Your Websites Link Directory Even Worth Having A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part ofyour website for reasons other than a high ranking in the Googledirectory. |
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